The Brand

GI is a brand for all the enthusiasts of Bodybuilding, Combat and Sports. We capture and represent the spirit of Fitness for the New Generation. Our first collections of GI Gear were first in 2013 with the release of the first signature film – Generation Iron.  Since then our gear and accessories were worn by the top athletes and influencers of the fitness industry, including Kai Greene, Calum Von Moger, Felipe Franco, Ronnie Coleman and many more!  Most importantly GI has been embraced by the Fit community and people like you.
Our current collections include a variety of lifestyle and training athletic wear for summer and fall seasons.
PS - Our store also feature capsule and collab collections by Fitness and Combat brands such as Strength Wars and Lords and Lions as well as Media Productions by Generation Iron Originals!